As the global partner of ESL One, DHL is expanding its presence in the esports market. This segment is growing exponentially with millions of fans and active players, reaching the important target group of digital natives with tailored brand messages. Whether it be real-time strategy games such as Dota 2 or tactical shooters such as CS:GO, esports provide viewers with first-class entertainment while demanding a very high level of concentration, speed, tactical skill and teamwork skills from the players. As part of its activities ESL organizes tournaments in all the popular esports disciplines, which are broadcast all over the world via various platforms.
With this new collaboration, DHL is adding a sport that is not only growing rapidly around the world but that also delivers top entertainment value and enjoys a high level of fan involvement, to a series of partnerships, some of them longstanding, in the areas of sport, culture and lifestyle. The demands placed on the players are immense, and to reach the top of their game they require extreme concentration, speed, tactical skill and teamwork skills. The high-paced nature of the games means that just a fraction of a second can be the difference between victory and defeat. And it is precisely this combination of speed and excitement that keeps so many viewers hooked.