DHL and Surf Life Saving

DEDICATED TO KEEPING YOU SAFE

In 2003, DHL started supporting Surf Life Saving Australia and Surf Life Saving NZ. Visually a perfect match from the start, with Surf Life Saving’s traditional red and yellow colors – always found on beach safety flags and lifesavers’ uniforms – in harmony with DHL’s brand hues. Established in 1907, Surf Life Saving Australia (SLSA) is one of the country’s biggest volunteer organizations and its key water safety authority. It has more than 150,000 members, of whom roughly 44,000 patrol over 400 beaches around Australia. 
Meanwhile, Surf Life Saving New Zealand (SLSNZ) has existed since 1910 and has over 15,000 members across 71 clubs nationwide. DHL’s partnership goes toward various sporting events, and co-branded initiatives such as Volunteer Day. Freight shipments are carried free of charge for the organization. DHL also provides consistent and impactful uniform branding nationwide across all clubs, which has made the lifeguards more visible and recognizable on the beaches.

Additionally, our partnership provides beach education programs in schools, enabling a structured program to be implemented nationwide, with SLS educators teaching children beach safety, first aid, etc. 

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